Signals your first-party data can't see

Augment the customer data you already hold with 5,000+ external signals — demographics, economics, environment — continuously refreshed and structured for both analysts and AI agents.

Send us your customer file, get enriched results back in 24 hours. No contract, no commitment.

5,000+

Derived datapoints per record

24

Plain-English classification groups

Continuous

Recalibration against live macro signals

24hr

Free sample run on your data

The third-party layer for your first-party data

Your CRM knows what customers did with you. Cogstrata adds the context it can't see — who they are, what's changing around them, and what they're likely to do next.

Customer profile enrichment using 5,000+ demographic data attributes

Profile Enrichment

500+ base attributes that expand to 5,000+ derived datapoints when combined with live signals and AI inference — spanning housing, household composition, spending, financial risk and more.

Real-time macroeconomic signal integration for customer data enrichment

Live Signals

Real-Time Macro Signals. Customer context changes daily. We recalibrate profiles against central-bank rates, inflation, regional weather, employment statistics, fuel and energy prices, house-price indices and local news sentiment — automatically.

Connectivity

Connectivity

Integration Services. Plug Cogstrata into your existing stack. Our integration layer augments your first-party datasets with our intelligence — no rip-and-replace, no six-month migration. Your data, dramatically enhanced.

Prediction

Prediction

Eight AI inference models turn enriched profiles into forward signals — Mortgage Pressure, Discretionary Spend, Churn Risk Uplift, Cost-of-Living Stress, Demand Intent and more — with suggested next-best-actions.

No individual PII — aggregated at area level · GDPR-compliant, aligned with regional privacy laws · SOC 2-aligned architecture · Encryption at rest and in transit

How it works

From raw open data to decision-ready intelligence, in three steps.

1

Collect & link

We gather curated open data and geospatial sources, then validate, deduplicate and link them at neighbourhood level.

2

Enrich & model

500+ base attributes are combined with live macro signals and run through our AI inference models, producing 5,000+ derived datapoints per record.

3

Deliver & refresh

Consume via REST API, batch export or cloud marketplace. Profiles recalibrate continuously as conditions change — no annual snapshots.

Data You Can Reason With

Every neighbourhood maps to one of 24 groups, identified by a three-part label drawn from a fixed vocabulary. No codebook required — the label is the description.

Alongside the label, every record includes the supergroup, a plain-English descriptor, structured trait tags for filtering and segmentation, and a pre-written AI summary ready for direct injection into an agent's context window.

Economic Position · Household Profile · Setting

GU21 — Sample district

PF PREMIER FAMILIES

Affluent · Working Families · Suburban

dual-income professional mortgage-active school-age-children high-qualifications
91% confidence

Economic Position

5 tiers

Describes the financial standing of the area — from top-decile affluence through to high deprivation and benefit dependency.

Affluent Comfortable Moderate Squeezed Supported

Household Profile

6 types

Describes who lives there — age, household composition, and life stage, from young renters through to settled retirees.

Young Singles Young Families Working Families Established Retired Mixed

Setting

7 types

Describes the physical environment and geography — from dense city cores and inner-city estates through to rural villages and dispersed countryside settlements.

City Core Inner City Suburban Town Semi-Rural Rural Estate

Outcomes that move the needle,
not just the dashboard

See how teams across industries are using Cogstrata to drive measurable returns from personalisation.

Demographic data intelligence for retail and e-commerce customer targeting

Retail & E-Commerce

Reduce promotional waste by targeting only customers with real buying intent

Layer Discretionary Spend Estimates and Seasonal Demand Signals onto your CRM to stop blanket discounting and start precision offers. Marketing spend goes only to the customers most likely to convert.

Customer enrichment data for financial services credit risk and marketing

Financial Services

Identify mortgage stress and financial vulnerability before it becomes attrition

Mortgage Pressure Delta and Cost-of-Living Stress models flag customers approaching hardship — enabling proactive outreach, retention offers, and responsible lending decisions that protect revenue and reputation.

Geodemographic data for insurance pricing underwriting and risk assessment

Insurance

Price risk dynamically with real-time environmental and behavioural signals

Combine Property Sentiment, Crime & Financial Risk markers, and regional weather data to sharpen underwriting accuracy. Move from annual repricing to living risk profiles that adjust as the world does.

Pricing that scales with your data

Annual plans with clear volume tiers. Every plan includes the full attribute set. Save 20% with annual billing.

Monthly Annual Save 20%

Growth

For teams piloting data-driven personalisation

£1,000 /month

£12,000 billed annually

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  • 50,000 lookups/month
  • Full 500+ attribute set
  • 4 core AI inference models
  • Monthly data refresh
  • REST API & batch file export
  • Email & chat support
Recommended

Scale

For production workloads and cross-team deployment

£3,000 /month

£36,000 billed annually

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  • 250,000 lookups/month
  • All 8 AI inference models
  • Weekly data refresh
  • CRM/CDP integrations
  • Analytics dashboard
  • Priority support & onboarding

Enterprise

For large organisations with bespoke requirements

Custom

From £60,000/year

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  • Unlimited API lookups
  • All 8 + custom models
  • Real-time data refresh
  • Dedicated account manager
  • SLA & data residency
  • Custom integrations & SSO

Effective cost from £0.012/lookup at Scale tier. Volume discounts available. All plans include a 24-hour free sample run on your data.

Cloud Data Marketplaces

Cogstrata data is coming to the major cloud data marketplaces — subscribe to the full attribute set and use it directly inside your data warehouse. Listings are rolling out now; register interest for early access.

AWS Marketplace

AWS Data Exchange

Subscribe to Cogstrata's full attribute set directly within AWS. Zero data movement required — the data lands in your existing S3 or Redshift environment.

Snowflake Marketplace

Snowflake Marketplace

Access live Cogstrata data shares inside Snowflake. Join directly to your customer tables without leaving your data warehouse.

Google Cloud Marketplace

Google Cloud Marketplace

Integrate Cogstrata data with BigQuery and your broader Google Cloud analytics stack. Available as a managed dataset.

Frequently asked questions

Everything you need to know about Cogstrata

How is Cogstrata different from other data providers?

Most providers sell static annual snapshots. Cogstrata recalibrates continuously against live macro signals — inflation, rates, employment, energy prices — so profiles reflect current reality. Our attribute set also includes markers legacy products don't carry, such as deprivation scores, food-desert flags, banking-access and crime-risk indicators, derived from curated open data.

What data attributes are included?

Six categories: Location & Classification, Wealth & Deprivation, Housing & Property, Education & Skills, Household Composition, and Mobility & Retail Access. Full data dictionary available on request.

How do I access the data?

Four options: real-time REST API, batch file export, cloud marketplace listings (AWS Data Exchange, Snowflake), or direct CRM/CDP integration. Our team recommends the best fit for your stack.

Is the data GDPR compliant?

Yes. All data is aggregated at area level — no individual PII. We hold no personal data. Fully compliant with GDPR and equivalent regional privacy frameworks.

How do I get started?

Register your interest and we'll set up a free sample run against your own data within 24 hours. No contract needed to evaluate. You'll see results immediately.

Still have questions?

Contact Us

AI Agent Ready

Your agents are only as smart as their data

Whether your AI agents are scoring leads, personalising offers, or predicting churn — they need demographic intelligence they can trust. Cogstrata delivers it via API, batch, or marketplace — structured, fresh, and ready to plug in.

Enriched results on your own data within 24 hours. No contract, no commitment.