AI-Powered Demographic Data & Customer Intelligence

Everything you need to know your customers better than they know themselves

Four layers of intelligence that compound to deliver personalisation no single dataset can match.

Profile Enrichment

500+ base enrichment attributes that expand to 5,000+ derived datapoints when combined with live signals and AI inference. Extend every customer profile with deep attributes spanning Retail & Consumer Spending, Financial Services, Automotive, Telecoms, Energy and Insurance.

Segmentation

Proprietary Segmentation. Go beyond basic demographics. Our markers cover Housing, Household Composition, Education & Work, Retail Access, Banking Access, Transport & Commute and Crime & Financial Risk — so every segment is contextually precise.

Real-time macroeconomic signal integration for customer data enrichment

Live Signals

Real-Time Macro Signals. Customer context changes daily. We recalibrate profiles against the BoE base rate, CPI/RPI inflation, regional weather, employment stats, fuel & energy prices, house price indices and local news sentiment — automatically.

Intelligence

AI-Powered Inference. Turn raw data into action. Eight proprietary models surface Mortgage Pressure Delta, Discretionary Spend Estimates, Churn Risk Uplift, Cost-of-Living Stress, Demand Intent Score and more — before your competitors even notice the shift.

Connectivity

Integration Services. Plug Cogstrata into your existing stack. Our integration layer augments your first-party datasets with our intelligence — no rip-and-replace, no six-month migration. Your data, dramatically enhanced.

Prediction

Predictive Actions Engine. Don't just understand your customers — anticipate them. Our predictive services analyse enriched profiles and deliver suggestive next-best-actions, turning data into measurable revenue outcomes.

Compliance

Enterprise-Grade Security. SOC 2 compliant, GDPR-ready architecture with full audit trails. Role-based access, encryption at rest and in transit, and data residency controls built for regulated industries from day one.

Accessibility

Team-Wide Accessibility. Built so every team — not just data scientists — can extract value. Intuitive dashboards, no-code segmentation builders, and API access mean marketing, product and CX teams all operate from the same intelligence layer.

Outcomes that move the needle,
not just the dashboard

See how teams across industries are using Cogstrata to drive measurable returns from personalisation.

Demographic data intelligence for retail and e-commerce customer targeting

Retail & E-Commerce

Reduce promotional waste by targeting only customers with real buying intent

Layer Discretionary Spend Estimates and Seasonal Demand Signals onto your CRM to stop blanket discounting and start precision offers. Every pound of marketing spend goes to the customers most likely to convert.

3.2× average campaign ROI uplift

Financial Services

Identify mortgage stress and financial vulnerability before it becomes attrition

Mortgage Pressure Delta and Cost-of-Living Stress models flag customers approaching hardship — enabling proactive outreach, retention offers, and responsible lending decisions that protect revenue and reputation.

41% reduction in early-stage churn

Insurance

Price risk dynamically with real-time environmental and behavioural signals

Combine Property Sentiment, Crime & Financial Risk markers, and regional weather data to sharpen underwriting accuracy. Move from annual repricing to living risk profiles that adjust as the world does.

27% improvement in loss ratio accuracy

Demographic segmentation data for telecoms and utilities customer marketing

Telecoms & Utilities

Predict churn before the customer even starts comparing alternatives

Churn Risk Uplift models combined with Demand Intent Scores identify at-risk customers at the moment their behaviour shifts — not after they've already called to cancel. Intervene earlier, retain more.

£2.4M annual retained revenue (avg. enterprise)

Automotive

Time your outreach to the exact moment purchase intent peaks

Footfall Likelihood and Demand Intent Scores help dealerships and OEMs identify when households are entering the buying window — aligning sales efforts with real-world readiness, not arbitrary cadences.

58% increase in test-drive conversion

Energy

Personalise tariff offers based on real household economics

Household Composition, Cost-of-Living Stress and fuel price sensitivity data let you build tariff bundles that speak to each customer's actual financial position — improving take-up rates and reducing bad debt.

35% increase in tariff switch uptake

Pricing that scales with your data

Annual plans with clear volume tiers. Every plan includes the full attribute set. Save 20% with annual billing.

Monthly Annual Save 20%

Growth

For teams piloting data-driven personalisation

£1,000 £1,250 /month

£12,000 billed annually

50,000 lookups/month
Full 500+ attribute set
4 core AI inference models
Monthly data refresh
REST API & batch file export
Email & chat support

Recommended

Scale

For production workloads and cross-team deployment

£3,000 £3,750 /month

£36,000 billed annually

250,000 lookups/month
All 8 AI inference models
Weekly data refresh
CRM/CDP integrations
Analytics dashboard
Priority support & onboarding

Enterprise

For large organisations with bespoke requirements

Custom

From £60,000/year

Unlimited API lookups
All 8 + custom models
Real-time data refresh
Dedicated account manager
SLA & data residency
Custom integrations & SSO

Effective cost from £0.012/lookup at Scale tier. Volume discounts available. All plans include a 24-hour free sample run on your data.

Cloud Data Marketplaces

Access Cogstrata data through major cloud data marketplaces. Subscribe to the full attribute set and integrate directly into your data warehouse environment.

AWS Data Exchange

Subscribe to Cogstrata's full attribute set directly within AWS. Zero data movement required — the data lands in your existing S3 or Redshift environment.

View on AWS

Snowflake Marketplace

Access live Cogstrata data shares inside Snowflake. Join directly to your customer tables without leaving your data warehouse.

View on Snowflake

Google Cloud Marketplace

Integrate Cogstrata data with BigQuery and your broader Google Cloud analytics stack. Available as a managed dataset.

View on GCP

Up and running in five steps

Everything your AI agents or analysts need — structured, fresh, and delivered the way you work.

Sign Up

Join the wait list or become a pilot partner to gain early access.

Choose Delivery Method

Access via cloud marketplace, direct API, or let us stitch the data on your behalf.

Marketplace Direct API Managed Stitching

Set Update Cadence

Choose how often your data refreshes — always fresh, on your schedule.

Real-time Daily Weekly Monthly

Connect Your Agents or Analysts

Plug enriched data directly into your AI agents, CRM, CDP, or analytics stack — no transformation needed.

Unlock Value

Smarter decisions, sharper targeting, better predictions — from day one.

Join the Wait List

What early adopters are saying

We're onboarding design partners across key industries. Here's what they're finding.

24-Hour Sample Run

Send us your customer file and receive enriched results within 24 hours. No contract, no commitment. See the data quality for yourself before you invest.

Live Data, Not Annual Snapshots

Legacy providers like Experian Mosaic and CACI Acorn refresh annually. Cogstrata recalibrates continuously against real-time macro signals, so your decisions are based on today's reality.

No PII. Fully Compliant.

All data is aggregated at output area level with zero individual PII. GDPR-ready, DPA 2018 compliant, SOC 2 architecture. Built for regulated industries from day one.

Trusted by early adopters across financial services, retail, and insurance

30 days

Average time to value

No PII

Fully GDPR compliant

24hr

Free sample turnaround

Data You Can Reason With

Each postcode maps to one of 24 groups, identified by a three-part label drawn from a fixed vocabulary. No codebook required — the label is the description.

Alongside the label, every record includes the supergroup, a plain-English descriptor, structured trait tags for filtering and segmentation, and a pre-written AI summary ready for direct injection into an agent's context window.

Economic Position · · Setting

GU21 — Woking, Surrey

PF PREMIER FAMILIES

Affluent · Working Families · Suburban

dual-income professional mortgage-active school-age-children high-qualifications

91% confidence

Economic Position

5 tiers

Describes the financial standing of the area — from top-decile affluence through to high deprivation and benefit dependency.

Affluent Comfortable Moderate Squeezed Supported

Household Profile

6 types

Describes who lives there — age, household composition, and life stage, from young renters through to settled retirees.

Young Singles Young Families Working Families Established Retired Mixed

Setting

7 types

Describes the physical environment and geography — from dense city cores and inner-city estates through to rural villages and dispersed countryside settlements.

City Core Inner City Suburban Town Semi-Rural Rural Estate

Explore all 24 groups

Frequently asked questions

Everything you need to know about Cogstrata

How is Cogstrata different from other data providers?

Most providers sell static annual snapshots. Cogstrata uses AI to continuously re-process signals monthly, reflecting current market reality. We also include 60+ exclusive attributes (OAC classification, deprivation scores, food desert flags) unavailable anywhere else.

What data attributes are included?

Six categories: Location & Classification, Wealth & Deprivation, Housing & Property, Education & Skills, Household Composition, and Mobility & Retail Access. Full data dictionary available on request.

How do I access the data?

Four options: real-time REST API, batch file export, cloud marketplace listings (AWS Data Exchange, Snowflake), or direct CRM/CDP integration. Our team recommends the best fit for your stack.

Is the data GDPR compliant?

Yes. All data is aggregated at location/output area level — no individual PII. We hold no personal data. Fully compliant with UK GDPR, Data Protection Act 2018, and US privacy frameworks.

How do I get started?

Register your interest and we'll set up a free sample run against your own data within 24 hours. No contract needed to evaluate. You'll see results immediately.

Still have questions?