Proprietary Classification
24 geodemographic groups. 8 supergroups. One consistent 3-facet convention that makes every label instantly readable — by humans and AI agents alike.
<Economic Position> · <Household Profile> · <Setting>
Every group name follows a fixed 3-part pattern drawn from a controlled vocabulary of 18 terms. Learn the vocabulary once — instantly read any label.
Describes the financial standing of the area.
| Affluent | Top-decile income, negligible deprivation |
| Comfortable | Above-average income, low deprivation |
| Moderate | Near-median income, average deprivation |
| Squeezed | Income under pressure relative to costs |
| Supported | Benefit-dependent, high deprivation |
Describes who lives there — age, composition, life stage.
| Young Singles | Single adults under 35, few children |
| Young Families | Families with school-age children, active mortgages |
| Working Families | Established working-age families, dual income |
| Established | Settled middle-aged to older, mortgages often paid off |
| Retired | Predominantly pensioner households |
| Mixed | No dominant household type; diverse age and composition |
Describes the physical environment and geography.
| City Core | Dense urban centre, high-rise, walkable |
| Inner City | Inner urban, mixed housing, good transport |
| Suburban | Residential suburbs, semi-detached / detached |
| Town | Smaller town centres and fringes |
| Semi-Rural | Fringe settlements near towns, some commuting |
| Rural | Countryside, hamlets, dispersed settlement |
| Estate | Purpose-built housing estates, planned layout |
Every API response includes the full 5-layer context — from machine-readable codes to natural-language summaries ready for LLM consumption.
{ "postcode": "GU21 3AA", "supergroup": { "code": "PF", "name": "Premier Families", "descriptor": "Affluent family areas with expensive homes and professional occupations", "tags": [ "high-income", "professional", "detached-homes", "high-turnout" ] }, "group": { "code": "PF-13", "facets": { "economic": "Affluent", "household": "Working Families", "setting": "Suburban" }, "label": "Affluent · Working Families · Suburban", "descriptor": "High-income dual-earner families with school-age children in premium suburbs", "tags": [ "dual-income", "professional", "mortgage-active", "school-age-children", "high-qualifications" ] } }
Rendered dashboard card
GU21 — Woking, Surrey
Affluent · Working Families · Suburban
The same data is also available as a pre-formatted AI summary — a full natural-language paragraph describing the area, ready for direct injection into an LLM context window.
From machine-readable codes to prose AI summaries — every dimension your analysts and agents need is included.
Short, machine-readable identifiers at supergroup and group level.
Human-friendly supergroup names for reporting and communications.
Premier FamiliesThe 3-facet self-documenting label — globally unique per group, parseable without any lookup table.
Affluent · Working Families · SuburbanA plain-English descriptor plus a structured set of trait tags for filtering, segmentation, and analytics.
"High-income dual-earner families with school-age children in premium suburbs"
A full natural-language paragraph per group — pre-written for direct injection into an LLM prompt or RAG context window. No prompt engineering required.
"Premier Families areas represent the wealthiest segment of suburban Britain… dual-earner professional households, expensive detached homes, outstanding schools…"
Every UK postcode maps to one of 24 groups, nested within 8 supergroups. All 24 convention names are globally unique — no lookup table needed.
Benefit-dependent communities in Scottish, Northern Irish and post-industrial towns.
Stable suburban families and retirees in established outer-city residential areas.
Graduate renters and young professionals living in city cores and inner urban areas.
Deprived estates and mixed-tenure areas with high benefit dependency and concentrated disadvantage.
High-income professional families in premium suburban and semi-rural locations.
Working-class homeowners in former industrial towns and semi-rural ex-mining communities.
Comfortable and affluent households in rural villages and countryside settings.
Multicultural inner-city communities — social renters, working families, and mobile young singles.
Data can be consumed via marketplace, direct API, or we can stitch and deliver on your behalf — at whatever update cadence your use case demands.
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