Mosaic is one of the most widely-deployed geodemographic systems in the UK. But it refreshes every three years — and in a world of inflation spikes, migration shifts, and post-pandemic neighbourhood change, three years is an eternity.
| Feature | Cogstrata | Experian Mosaic |
|---|---|---|
| Refresh frequency | ✓Continuous (real-time inference) | ✗Every 3 years |
| Data vintage | ✓Current | ✗Up to 3 years behind |
| UK postcodes covered | ✓1.8M+ active postcodes | ✗~1.8M postcodes |
| Attributes per record | ✓5,000+ derived attributes | ✗~450 Mosaic variables |
| AI / LLM ready | ✓Structured for direct agent ingestion | ✗Not designed for AI consumption |
| Delivery method | ✓REST API, real-time | ✗Batch file delivery |
| Privacy model | ✓Postcode-level aggregation (GDPR-safe) | ✗Household-level (PII risk) |
| Pricing model | ✓Usage-based, transparent | ✗Annual licence, bureau pricing |
Mosaic's last major refresh took three years. In the intervening period, entire neighbourhoods changed — through cost-of-living pressures, hybrid working patterns, and demographic shifts. Cogstrata updates continuously, so your data reflects reality, not a historical snapshot.
Mosaic's 450 variables cover the essentials. Cogstrata's 5,000+ derived attributes go deeper — covering mortgage pressure deltas, discretionary spend estimates, retail access scores, and AI-inferred life-stage signals that Mosaic simply doesn't carry.
Mosaic comes with an annual licence and bureau pricing model. Cogstrata charges per enrichment, meaning early-stage teams can access the same quality of intelligence as enterprise clients without a six-figure commitment.
Send us a sample of postcodes and we'll return fully enriched records within 24 hours — no contract, no commitment.
Request a Free Sample